Monday, December 6, 2010


Working Hard: Doing Moore Than What is Expected of You

This New York Native has her roots deeply sewn in the South
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When many of us watch the news we watch to be informed, entertained and sometimes moved. Rarely do we stop to look at the ones reporting the news as more than mere gateways to current events that effect and shape our lives. Sometimes the ones reporting the news share more of a connection to their viewers than could be imagined. One of the most influential and connected reporters in the Atlanta area is Jovita Moore, who anchors the 5 p.m. newscast on Channel 2 Action News.

The New York native's love for reading was the inspiration behind her majoring in literature while attending Bennington College. It was while at Bennington College that Moore was inspired to further her education in journalism by a former college professor, and eventually went on to Columbia University Graduate School of Journalism to receive her Master's Degree in Journalism. After graduate school Moore traveled to Fayetteville, Arkansas to become a reporter for KFSM-TV.

Through the years Moore's journalism career has taken her to many different places such as New York, Vermont, Arkansas, Tennessee and finally Atlanta in 1998. Since her arrival in Atlanta, Moore has made a large impact on seemingly every community. Her 2001 story, "Women and Fibroids" received an Emmy award as well as a Best Hard Feature Award from the Atlanta Association of Black Journalist (AABJ). Moore's personal bout with fibroids gave her a stronger connection to this story which showed itself through her work. Aside from her journalistic awards and recognition, Moore makes it a point to involve herself in the community and currently is a Goodwill Ambassador for Africa's Children Fund, is a sustaining member of the Board of Directors of the Junior League Atlanta and participates in a host of other community services.

Perhaps, two of the most important job titles she holds are wife and mother. Even with her extensive schedule and demanding job, Moore still finds time to spend with her family. She and her husband even run a non-profit youth organization called Live to Prosper which serves under-privileged youth in Atlanta's Lynwood Park. Working hard requires going above and beyond and doing Moore than what is expected of you.


1. Q: What is a particular ritual or exercise you partake in to loosen up before going on air?

2. Q: How is it that you remain afloat in the ever changing world of media?

3. Q: What obstacles did you overcome to succeed?

4. If you could pick your protege, what would his or her qualities consist of?

5. What is one thought or quote that inspires you everyday?

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